How We Build Your Property Listing
Introduction
One of our key values is keeping things simple and this guide will walk you through how we list a property step by step - in a way that helps us sell houses as quickly as possible.
Research
From our research, we’ve learned that people quickly scroll up and down through properties advertised on Rightmove.
Capturing their attention with professional photos is essential.
Once they click into a listing, they browse through the photos, review the floor plan, and then scan the property description.
It’s the combination of photos, the floor plan, and, of course, the price that ultimately determines whether someone books a viewing.
Tools to Write the Listing
Property Information Questionnaire
To create your listing, we’ll use the Property Information Questionnaire that you fill out.
This helps us gather all the important details for your listing and for viewings.
Property Report
We’ll also include an interactive property report with your listing.
This report gives in-depth information about your property, as well as helpful details about the local area.
You can check out an example of a report when we share our listings with you at the end.
Photos
We always start with an eye-catching photo of your property’s exterior when we list it for sale.
Over time, if the property hasn’t sold, we’ll switch up the main photo to keep things fresh.
Why?
People scroll through properties quickly, especially on their phones.
If the first photo doesn’t stand out, they might move on.
It’s just like Netflix—they change their show images to grab attention.
We do the same to make sure your property gets noticed.
If you have a photo you’d like as the main image, just let us know—we can update it on your property’s performance update day.
And don’t forget to check out our guide, “8 Tips to Prepare for Photos,” for helpful advice!
Floorplan
We prioritise keeping floorplans as straightforward as possible, presenting only the essential details such as the floor layout and approximate measurements to help users easily visualise the space.
Property floorplans are crucial because they enable potential buyers to understand the layout of a property.
This includes the size and location of rooms, the flow of movement between spaces, and how different areas connect.
Floorplans provide a clear perspective on how the space might function.
Summary
The summary is crucial as it’s often the next thing users check after photos.
It’s important to utilise this space efficiently rather than writing long sentences.
Here are a few key guidelines we follow:
Keep it concise and engaging: The summary’s purpose is to encourage users to explore your property details further.
Avoid duplication: Repeating information already visible on the search results page, such as the number of bedrooms or property type, wastes valuable space.
Optimise for mobile: Since the summary doesn’t appear on mobile, we duplicate its content into the “Key Features” section of the listing for increased visibility.
Key Features
We utilise the 10 "key features" bullet points to quickly communicate the essential details.
This approach was developed by Rightmove, recognising that most people tend to scan a listing rather than read it thoroughly.
As noted, we strategically duplicate the key points from the summary here, as the summary is not displayed on mobile devices.
Location & Room Measurements
Location
This is where we direct users to the in-depth interactive report.
They will have access to detailed information on local schools and their ratings, a satellite view to explore the surrounding areas, local and major transport connections, and much more.
Room Measurements
We keep this straightforward and state the following:
Room dimensions and the total floor area are provided in our floor plan.
Frequently Asked Questions
This is where we share the most frequently asked questions when people book viewings.
We keep it simple and readable, presenting the information in a question-and-answer format.
This way, even if the user is scanning, they can easily read the Q&A.
Listing Approval
Once we have created the listing, we will send you an email and a message in your portal.
From there, you can request any changes or approve the listing.
Final Message
At Bayzos, we believe a great listing is more than just uploading photos to Rightmove.
It’s about understanding how buyers behave online and creating a listing that captures attention quickly and keeps people engaged.
From professional photography and clear floorplans to concise summaries and key features, every part of the listing is designed with a purpose.
Our goal is simple — to help your property stand out and generate as much interest as possible from serious buyers.
You can see examples of our listings here.
Thank you for reading.
Gary & The Bayzos Team
Disclaimer:
The information in this guide is provided for general information purposes only and does not constitute legal, financial, mortgage, tax, or professional advice.
While we aim to keep the information accurate and up to date, Bayzos Estate Agents Limited makes no guarantees or warranties regarding its accuracy or completeness.
You should always seek advice from a qualified solicitor, financial adviser, mortgage broker, accountant, or other relevant professional before making any decisions based on this information.
Bayzos Estate Agents Limited accepts no liability for any loss or damage arising from reliance on this guide.
